{"id":3739,"date":"2012-07-21T18:03:46","date_gmt":"2012-07-22T01:03:46","guid":{"rendered":"http:\/\/stirringthefire.org\/blog\/?p=3739"},"modified":"2013-04-24T17:10:13","modified_gmt":"2013-04-25T00:10:13","slug":"connecting-the-dots","status":"publish","type":"post","link":"https:\/\/www.philborges.com\/blog\/2012\/07\/21\/connecting-the-dots\/","title":{"rendered":"Connecting the Dots"},"content":{"rendered":"

by Alissa Brooks<\/p>\n

\"\"<\/a>

Nancy Farese, founder of Photo Philanthropy, in Vista, California capturing stills for the Stirring the Fire social documentary workshop.<\/p><\/div>\n

Nancy Farese<\/a>, founder of Photo Philanthropy and workshop participant, explains to me, \u00a0“One of the biggest challenges that we see is non-profits not understanding how to use digital media for cause advocacy. \u00a0Phil is a master of that. \u00a0He\u00a0not only knows how to access effective media, but how to distribute it and use it for effective messaging.”<\/p>\n

Photo Philanthropy<\/a> is a San\u00a0Francisco\u00a0based non-profit organization that connects photographers with non-profit organizations to enable social change. \u00a0Nancy goes to say that at Photo Philanthropy “we often talk about harnessing the power of the still image and applying that power to social media and other digital platforms.” \u00a0This discussion is part of the brainchild behind this social documentary workshop.<\/p>\n

Phil’s workshop is all about broadening the knowledge of media producers – photographers, filmmakers, graphic artists, journalists alike – to create a wider variety of advocacy media for social causes. One of the many things we have learned is that \u00a0understanding how and which digital platform to use is critical. \u00a0After all, you may create a beautifully inspiring film, but without a directed distribution plan, it may never reach your desired audience and therefore not have the desired impact.<\/p>\n

As we have all realized this week, the media production process can feel quite sporadic. \u00a0Indeed, the only linear part of film making is the audio script that is laid down before visuals are added. \u00a0The constant communication between media producers and the non profit that will distribute the finished product is part of Stirring the Fire’s (STF) methods. \u00a0STF defines upfront what it hopes to accomplish based on the non profit’s need and desired audience. \u00a0This method works perfectly with the social documentary workshop model because of the diversity of backgrounds and skill sets that each participant provides.<\/p>\n

“Phil is at the nexus of pulling media together and working closely with the non profit and defining upfront the impact and then backing into the production,” explains Nancy. \u00a0This is all done to create organization-specific media that will\u00a0transcending the choir. \u00a0To do this, the media platform is key. \u00a0To appeal to a broader audience, it is important to connect the dots between powerful images and the power of social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Alissa Brooks Nancy Farese, founder of Photo Philanthropy and workshop participant, explains to me, \u00a0“One of the biggest challenges that we see is non-profits not understanding how to use digital media for cause advocacy. \u00a0Phil is a master of that. \u00a0He\u00a0not only knows how to access effective media, but how to distribute it and… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[133,22],"tags":[479,147,144,148,132,131],"class_list":["post-3739","post","type-post","status-publish","format-standard","hentry","category-social-documentary-training","category-stirring-the-fire","tag-alissa-brooks","tag-cause-advocacy","tag-phil-borges","tag-photo-philanthropy","tag-social-documentary","tag-social-media"],"yoast_head":"\nConnecting the Dots - Phil Borges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.philborges.com\/blog\/2012\/07\/21\/connecting-the-dots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecting the Dots - Phil Borges\" \/>\n<meta property=\"og:description\" content=\"by Alissa Brooks Nancy Farese, founder of Photo Philanthropy and workshop participant, explains to me, \u00a0“One of the biggest challenges that we see is non-profits not understanding how to use digital media for cause advocacy. \u00a0Phil is a master of that. \u00a0He\u00a0not only knows how to access effective media, but how to distribute it and... 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